After a massive research and survey, we noted that most rural business women cannot afford motor vehicles for their day to day errands. Nevertheless, they can cope with any means of a cheaper mode of transportation. A bicycle, to name the least.

According to experts, rural women increasingly run their own enterprises, yet their socio-economic contributions and entrepreneurial potential remain largely unrecognized and untapped. They are concentrated in informal, micro-size, low productivity and low-return activities.

Rural women’s entrepreneurship can contribute to economic growth in developing countries and clearly represents an untapped potential. For many rural women, entrepreneurship is part of a broader livelihood strategy, often undertaken on a part-time basis, and where it is difficult to separate production and reproduction tasks, as well as market and non market work. With few employment choices, women often start businesses in highly saturated sectors, in the informal economy and in
low-productivity and low return activities, where they benefit from little or no social protection.

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